“Imagery is not past but present. It rests with what we call our mental processes to place images in a temporal order.” - George H. Mead

Images constantly influence our lives.  Our brain recalls images and pictures a lot better than a first line of a mission statement.  Thus your logo’s critical purpose is to create a strong “image” so your market remembers your company’s service or product.  Is your  logo associated with the business’ positive attributes and identity? What company image does your logo help create?

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(I am currenly in the process of moving my Design.0 blog here from wordpress)